Berry M. Whitaker joined UT in 1916 to organize one of the nation's first university intramural programs, which at that time was organized by the Athletics Department. He was handpicked by Athletic Director Theo Bellmont to direct the new program, which promoted the idea of "athletics for everyone." Whitaker, the former football coach of Austin High School, led his team to two state championships, coaching future Longhorns Bibb Falk, Dave Pena, Grip Penn and Franklin "Punk" Stacy.
While Whitaker served his country during World War II, football coach Bill Juneau took the intramural helm. Whitaker returned as Longhorn football coach. The "reluctant coach" soon returned to intramurals where he remained – ever popular with students - until he retired in 1960. The "Grand old man of UT intramurals" organized the first Fite Nite (intramural contests) in Gregory Gym and led the effort to install lights at the original Whitaker Field, making UT the only school in the country with a lighted intramural field.